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2011-2015年中国主题公园产业新趋势探析
New trend probe and analysis of China theme park industry during 2011 to 2015
中国主题公园的发展趋势预测
Development trend forecast of China theme parks
主题公园从1990年到2000年，在中国是它的开创期和探索期；2000年到2010年是它的自觉发展期，也就是说，投资商知道自己在做什么。无论是华侨城的欢乐谷，还是长隆的欢乐世界，或者是大连的极地海洋馆，都是这10年中发展起来的主题公园。这10年对中国特别重要，中国的主题公园建设者知道应该做什么；2010年到2020年将是国际品牌和本土品牌的共同成长期。
The initial period and exploration period of theme parks in China is from 1990 to 2000. And the conscientious period of theme parks is form 2000 and 2010, that is to say, the investors knew what they were doing. The happy valley in Overseas China Town, happy world of Changlong and the ocean pavilion of polar region in Dalian are the main theme parks developed during the 10 years. The very 10 years is particularly important for China, as the builders of China's theme parks knew what to do. The common growth period of international brand and native brand will be from 2010 by 2020.
那么，下一个10年的发展，如果做得不好，会出现局部对资源、环境的破坏，一些大城市可能出现重复建设和盲目克隆现象，同时，一些企业可能出现急功近利、发展短视的状况。这是发展过程中必然经历又要格外关注的一个阶段。
Therefore, if the development of the next 10 years was slow, the partial damage of resources and environment will appear, and the duplicated construction and blind cloning phenomenon would generate in some large cities, at the same time, the status of eager for instant success and quick profits and the myopic development would occur in some enterprises. That is the necessary experience during the development process and is a stage needing special attention.
未来主题公园的投资应该是非常看好的。第一是政府的支持。政府为了吸引国内外著名的、大的主题公园厂商，一定会在基础设施上加大投入。第二，因为旅游业，包括主题公园现在大家看好，会有不同的行业、不同的企业资金流向主题公园。第三，民营企业和境外企业投资旅游的数量会大为增加。第四，已经成长起来的大型旅游企业、主题公园企业会加速发展。以华侨城为例，现在一个主题公园的投资额相当于上世纪九十年代三到四个的规模。
The investment of future theme parks will be very promising. First is the government's support. The government, in order to attract manufacturers of large-scale theme parks that is famous at home and abroad, is certain to increase the investment in infrastructures. Second, because of the tourism, including the theme parks that are well regarded by everyone, different industries and different enterprise capital will flow into the theme parks. Third, the tourism investment by the private enterprises and overseas enterprises will be increased greatly. Fourth, large-scale enterprises and theme park enterprises that have been grown up will speed up its development. For example, currently, the investment of a theme park equals to the scale of four theme parks in the 990s.